Brand Identity, Concept, Strategy, Posters
Aevitas is a modern swiss watch designer founded in 2003 with a goal to build one of a kind watches that come with a one of a kind experience. They are known for their exclusive benefits like special invitation-only events that focus on watch technologies and their highly successful charitable work.
Aevitas, the Latin word meaning “lifetime, age, immortality, unending, time”. A word that encompasses everything the brand stands for. Representing time and quality.
The wordmark is all lowercase to show that the brand is confident and doesn’t need to be all uppercase. The V and three lines are designed to represent the hands in a watch. The three lines are also used as an abstract logo for letterheads and other material.
A one-of-a-kind watch with a one-of-a-kind experience.
Aevitas is, and always will be, a luxurious brand. But what makes it stand out is the exclusivity. Only you will have the watch you make, only you and your personal horologist will be in the store, and any sort of private functions will be completely invitation only.
The Mona Lisa exudes the emotion of pricelessness and using the painting as the staple for the texture on the back of all assets worked fantastically.
While using the Mona Lisa as the starting point for a poster series, adding two other one of a kind places and people made sense to elevate the idea.