Year
2021
The Everything Project
Client
Brand Identity, Concept, Strategy, Social Media
Services
With the surge in global warming and how much humans are impacting the earth, the mission is to show how much hemp can help the environment by cutting down the world’s plastic use, using biofuels, less deforestation and many others. Bringing awareness to hemp was the top priority, but doing it in a way that was new and trendy was the real challenge.
The Everything Project
The name encompasses what hemp can do. Everything. It's all about bringing awareness to the vast number of benefits that hemp has and how it can change the world and move us away from fossil fuels and lower our greenhouse gas emissions.
The Everything Project strives to show the world that hemp is the secret to most of the world’s environmental problems. All clothing products are made with 100% hemp and are made ethically in Canada. All profits are used to spread awareness about hemp to the world. The Everything Project will plant 11 hemp seeds with every purchase that is made.
For every donation or piece of clothing bought, the customer is given 11 hemp seeds that will be grown in their honour. They can track the hemp on the website to see where, and what, the hemp was used for.
The arrow pointing up represents that the sky is the limit to what hemp can do. The organic sway and design complement the typeface used.
Trendy Hemp Awareness
Plant11 is part of their social media strategy. It encompasses everything the brand is about. Keeping the same visual identity throughout with posts about nature and friends together. It’s a reminder about what’s at stake.
The posts are spread out with factual information about hemp and people wearing the brands clothing.
